The importance of blogs in the tourism industry

on April 21 | in Alumni Hospitality Industry | by Susana Puigmarti | with 7 Comments

As we all know blogs are very important. In fact I can say that writing a blog has become part of our marketing strategy as a brand or hotel establishment. But we should consider having different blogs for our business, not only a general blog for the hotel. Imagine we have a lovely fashionable swimming pool, where every Saturday we have great parties with DJs. It would be perfect to have a blog just for that, don’t you think?

If you still think it is not necessary to have a blog then just take notice of the following:

Great tool to understand hospitality industry and clients.
“Information is the key for everything”. I believe W. Churchill said something like that, and it is true. We should always evaluate our hospitality market.

Improve the SEO of your web hotel / bar / restaurant
Articles, videos, photos, etc. shares and more shares, everywhere. The search engines will take more interest in your hotel, bar or restaurant giving it greater presence and visibility.

Remember Search Engines like Google are attracted by fresh and quality content and keywords used in your articles or the comments left by readers.

Own content to share on social networks
If you are able to create good quality content, this can be shared on all your social media profiles and is the best way to create curiosity.  Study your traffic through the shared posts and find out what is generating it.

Engage with influential bloggers
Thanks to your good quality posts you will be able to be in direct or indirect contact with other  bloggers from  the tourism industry . We should always think that people tend to trust the professionals  perceived as “experts”.

Get involved subscribers and potential customers
A blog helps getting involved with your brand followers and their content, through subscriptions.

6 SEO Tips for Hotels
Find a Professional Copywriter with SEO and Hotels experience
Bring Local Search Listening,  Hotel is a local business
Create Landing Pages for promotions, packages …
Create Mobile Site
Create Useful blog post
Add Social Sharing Buttons to make it easy for your visitors

I can only say that a blog is important but to be able to understand the cause of the results is even more important, and that’s why I am going to share with you the next infographic: “Travel Blogger by Sandymount Hotel”


I hope you like it.


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7 Responses

  1. jagoora says:

    these are some great stats u have there. i finally have some facts to base my argument upon when i discuss with my partners the need to build a blog for our hospitality business. thanks and good luck!

  2. Neville says:

    Hey! Would you mind if I share your blog with my twitter group?
    There’s a lot of people that I think would really appreciate your
    content. Please let me know. Thank you

    • Les Roches says:

      Hello Neville,

      No problem at all! We are very glad that you enjoy Les Roches blog and want to share it with your Twitter community.

      Wish you a wonderful day.

  3. google says:

    Hi! This post couldn’t be written any better!
    Reading through this post reminds me of my previous room
    mate! He always kept talking about this. I will forward this page to him.
    Fairly certain he will have a good read. Thanks for sharing!

  4. Nice Infographic!
    Today, many readers prefer reading infographics rather than reading the whole content.
    It is a great SEO technique to gain more visitors as well as keep them engaged on the site.

  5. Paul says:

    Some really interesting insights and statistics. Blogs are so important to the tourism industry these days. I know of many travellers, myself included, who use blogs and social media to plan what they want to do on a holiday, completely bypassing the old travel guides and tourist centres.

  6. Great post. I agree with the need for a blog and healthy community.

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