As part of the Laureate Hospitality Education group, Les Roches was represented at the 2013 Arabian Travel Market, May 6th- 9th at the Dubai International Convention and Exhibition Centre.
The Arabian Travel Market is one of the most important travel and tourism events for tourism professionals in Middle East. Laureate Hospitality Education was present to showcase its schools and academic programs at this event and raise awareness about hospitality education among tourism professionals in this fast-growing market.
“The hospitality industry in the Middle East has gained traction with a growing demand from
tourism, leisure and MICE sectors,” said Fabienne Rollandin, director of industry relations,
Laureate Hospitality Education. “This growing trend translates into higher demand for skilled
hospitality professionals, and our schools are strongly positioned to support the industry with
the right talent.”
According to the World Trade and Tourism Council, In the Middle East region, the Travel & Tourism
industry directly supported over 1.67 million jobs or 2.6% of total employment. This is expected to rise by 2.5% in 2013 and rise by 3.4% pa to 2,399,000 jobs (2.7% of total employment) in 2023.
Students at Laureate Hospitality Education schools undergo intensive training tailor-made to
industry-specific requirements. In response to industry demand, Les Roches is offering a new BBA in Global Hospitality Management that allows students to study in Switzerland, China and Spain, and to complete two internships internationally.
“The advantage of such an education is that it broadens employment opportunities in the hotel
industry, tourism, event management and any service sector, because the candidates will have
acquired global business and entrepreneurial competencies by the end of the program,” said
In a recent decision, the Ministry of Higher Education and Scientific Research (MOHESR) of the
UAE has added Les Roches International School of Hotel Management to its global list of recommended higher education institutions. Emirati students accepted into Les Roches can now apply for UAE scholarships to complete their studies.
To learn more about Les Roches’ new program, visit the Global BBA page.