Les Roches Infographic Series: Technology and the Cycle of Influence

on July 24 | in Hospitality Industry | by Les Roches | with 3 Comments

In the world of travel and tourism, increasing numbers of people use technology to book their experience, interact with services once they are at their destination, and share their experience with others afterwards.

Sharing is great. We are more likely to believe something is good if a customer tells us it’s good, rather than the Head of Marketing and Sales.  But it also presents particular challenges to the hospitality industry…

This infographic, the first in a series of seven, outlines the cycle of influence of technology in the travel and tourism sector.

Technology and the Cycle of Influence


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3 Responses

  1. David Wood says:

    What about QQ, WeChat, RenRen and all the Chinese Social Media that is now a growing market for education? They seem not to be represented in this web of influence yet form 15 to 25 percent of your intake.

  2. susana says:

    I love this infographic about social media and engagement, very very real.

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